SEO Audit

An SEO audit is the right starting point for any site that does not have a clear picture of why it is or is not ranking. Before spending money on content, links, or technical work, you need to understand what your site currently looks like from a search engine perspective, what is working, and what is actively holding you back.

We have seen sites where 80% of ranking issues came from a single technical problem. We have seen sites where the technical health was excellent but every important page was targeting the wrong keywords. We have seen sites with strong rankings that were bleeding traffic because of a badly handled site migration two years earlier. You cannot know which category you are in without looking.

What the audit covers

The audit covers four main areas: technical health, on-page content quality, backlink profile, and competitive positioning. Technical health includes crawlability, indexation status, page speed, mobile usability, HTTPS implementation, structured data, and internal linking. On-page covers keyword alignment, title and meta description optimisation, heading structure, and content depth for key pages. Backlink analysis covers your current profile, toxic link risks, and how you compare to the top three competitors in your category.

The deliverable

You receive a written report and a spreadsheet of prioritised actions. The report explains what we found and why it matters. The spreadsheet breaks every action into effort level, estimated impact, and category, so you can decide what to tackle first based on your team capacity and goals. We also do a 90-minute walkthrough call to go through the findings and answer questions.

The audit is a standalone deliverable. If you decide to work with us on implementation, that is a separate conversation. There is no pressure to continue.