Link Building

Links are still one of the most significant ranking signals in search. Not all links, and not any links. The right links, from pages that are genuinely relevant and have real authority, tell Google that your site is worth ranking. Building that kind of link profile is not quick work and it is not a process that scales cheaply.

Most of what passes for link building in the SEO industry is either low-quality directory submissions, private blog networks, or mass outreach to link farms. None of that works reliably in 2024, and some of it actively damages your site. Recovering from a bad link profile can take years.

What we actually do

We identify relevant websites, publications, and trade directories in your industry that have genuine traffic and domain authority. We then reach out manually, with a specific pitch for each target, offering something of value in exchange for the link. That might be an expert contribution to an article, a piece of original data, a case study relevant to their audience, or a well-researched guide.

The outreach process is slow because it is manual and because our conversion rate on quality targets is what it needs to be to place good links, not volume links. We track every outreach attempt, every response, and every live placement in a shared document you can access at any time.

What you should expect

Realistic link building at a professional level produces 5 to 15 quality placements per month depending on the industry. We report on domain rating, referring domain growth, and anchor text distribution every month so you can see the profile developing over time. The effects on rankings typically begin showing at the 3 to 6 month mark for competitive terms.