SEO Tecnico

Technical SEO is the work that makes your content rankable. You can produce the best articles on the web about your subject, but if Googlebot cannot properly crawl, render, and index your pages, that content will never rank. Most of the time, technical issues are invisible to users but very visible to search engines.

Common problems include: pages that should be indexed are not, pages that should not be indexed are consuming crawl budget, duplicate content generating internal cannibalisation, page speed issues that trigger Core Web Vitals failures, and broken internal linking structures that starve key pages of authority.

The crawl audit process

We start with a full site crawl using a combination of tools to map every URL, status code, redirect chain, canonical tag, meta directive, and hreflang tag on your site. Then we overlay that with data from Google Search Console and your analytics to understand which URLs are actually being discovered and indexed versus which ones Google is ignoring or marking as errors.

From that data, we produce a prioritised report. Not a list of every possible fix, but a ranked action plan that starts with the issues causing the most harm and works down. We also flag wins, things that can be fixed quickly and are likely to produce movement in weeks rather than months.

Core Web Vitals

Google has made page experience an official ranking factor. Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift are the three metrics that make up Core Web Vitals. Failing them does not automatically tank your rankings, but passing them is a signal you want on your side, especially in competitive categories.

We measure where your site currently sits on real-world devices and connections, identify the specific elements causing failures, and either implement fixes directly or provide specifications to your development team.